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Kristy is known as “GovGirl” in the government technology industry. A former city government Web manager with a passion for social media, technology and the lighter side of government life, Kristy is the CEO of Government Social Media.
Social media is never actually “done,” but here are some things to work on when the rest of the process seems to be running smoothly.
As the year comes to a close, it’s helpful to reflect on how government social media has changed and what to expect in 2016.
When you’re talking about keeping data safe, you have to plan for any emergency situation, like hurricane, fire or zombie outbreak.
When you’re looking at measuring the effectiveness of your agency’s approach to social media, try to focus on data that helps you understand whether your efforts influenced action.
Local government officials answer the question, if you could go back in time, what one piece of advice would you tell yourself about using technology in your current job?
Governments can get valuable citizen feedback from social media, but there are keys to being successful.
When posting to social media networks, odds are good that at some point, you will run out of ideas. Here are a few content-generation techniques to try.
Use the social traffic gained from a major weather event to gather data on engagement and reach of your social posts -- and report this data back to management.
How to support a maintainable government social media program.
One tip: Having a sense of humor and being fun on social media can be an effective strategy for growing your audience.
How social duties have evolved since government got on board.
These best practices are commonly overlooked in the development of government social media policies.
Why the Nextdoor hyper-local social network is exciting for public agencies.
Despite big changes, don’t jump ship with your agency’s Facebook page.
How can police, fire and public information officers could use the platform? Watch the video to find out!
Nearly 96 percent of law enforcement agencies use social media, according to a survey, and these three tools can help officers best utilize the platforms.
Not many people can seriously clarify why a city’s drinking water “tastes like cat poop,” but College Station, Texas' Jay Socol does it with style.
GovGirl has hosted several guests over the last couple of years, from govies to industry folks to her peers -- now it's your turn!
The Facebook platform has changed constantly since it was launched, and in this amazingly quick video, GovGirl covers how to set up a page for your agency.
People sometimes have no idea what agency offers the services they need, and there's no reason not to be helpful.
The new site features responsive design, better search functions and social media integration throughout.
Many agencies are already using platforms like Facebook and Twitter and they’re looking for other tools to reach citizens. Have you wondered how Instagram can fit in to your social strategy?
Podcast pro Mark "Fletch" Fletcher shares his expertise on how to get and keep an audience for your agency's audio content.
If you’ve done it right, the projects, systems -- even culture you’ve helped create – will benefit your government and citizens for a long time to come.
Many public libraries have struggled to stay modern and relevant in today's world, so this GovGirl video is a tribute to those who have done so.
There's a sizable disconnect between the material the public sees and the passion and energy that government staff has in what they do -- and GovGirl aims to bridge that gap.
GovGirl hangs out at the NASCIO midyear meeting in Washington, D.C., and gets some CIOs to bust a move!
GovGirl -- and her niece and nephews -- share the ins and outs of the new Texas.gov redesign.
GovGirl chats with Accela's CEO and discusses the company's new business model, citizen reporting app and new tagline.
In this week's video, GovGirl discusses the Boston Marathon tragedy and its promoted hashtag.
In this week's video, GovGirl talks Google Fiber, and takes a stab at her own infographic.
In this week's video, GovGirl talks hashtags and their prevalence, and how Longmont, Colo., is promoting its first hackathon.
In this week's GovGirl video, get a quick video tutorial on upgrading your channel design on YouTube.
Formerly the CTO of Seattle, Bill has had a long career in government, and currently serves as the Deputy Director of the Center for Digital Government.
In this week's GovGirl video, Schrier spoke about various popular annual awards programs that are opening soon and his recently-announced successor to the CTO post in Seattle.
GovGirl shares how to look at your agency's most popular pins on Pinterest and the launch of New York's open data portal.
This week's trending topic video from GovGirl starts off showing government with a sense of humor.
This week's trending topic video from GovGirl starts off showing government with a sense of humor.
If you’re like most public-sector employees, you don’t have much time for watching videos. So “GovGirl’s Trending Topics” quickly covers top stories in government innovation.
Collecting data sounds boring, but it can give you a lot of helpful information about your existing website that will make your redesign more meaningful.
As a former city government Web manager, GovGirl was eager to see the city's new site, and she put together this quick video review.
If you had to communicate in 6-second increments, there's no room for boring! A video encouraging business license renewal online, for instance, would get right to the point.
GovGirl talks with Government Technology's "Video Dude" about easily shooting decent quality videos to upload to your YouTube channel and share on social media.
Mark Funkhouser of the Governing Institute shares with GovGirl some thoughts on his blog, "Bring on the Funk."
GovGirl shares how to use LinkedIn to strengthen your brand, share updates, and for social recruiting.
GovGirl shares a simple trick for finding you city's potential reach on Facebook in just a few easy steps.
GovGirl connects with Jennifer Kaplan from GovDelivery (a GovGirl sponsor) in a Google Hangout to learn the secrets of maximizing e-blasts.
GovGirl takes a look at what should be in every citizen's disaster survival kit.
In GovGirl's new series on Facebook strategies, this video discusses setting up a great foundation for your page.
GovGirl takes a look at some of the feedback and questions sent in by readers.
GovGirl explores how to optimize your YouTube channel.
GovGirl takes a look at two government superstars who teamed up on a book to help public agencies effectively use social media.
At this event in Tucson, Ariz., GovGirl rubs elbows with some of the most innovative leaders in state and local government.
This GovGirl video explores the pros and cons of each, and covers the best practice of "Responsive Design."
GovGirl explores what makes these 'unconference' style events such a hit.
GovGirl chats with CIOs at the 2012 NASCIO Annual Conference in San Diego.
GovGirl shows how to take your traditional public meeting up a notch using social media.
GovGirl talks with Nicole Sunstrum, the social media specialist for Michigan.gov.
GovGirl gives you a cheat sheet for the longest-running examination of technology use in state government.
Kristy Fifelski chats with local government officials who are defying the idea that government communication must be stiff and boring.
We're going to expand and continue GovGirl and keep posting videos showing the fun side of government.
These tips simply show you some basic ideas - there are so many additional ways to take it further and optimize your social media presence.
Videos posted on these channels are helpful for both government employees and citizens!
Remember back in late 2010 when the United States Federal Government (U.S. Access Board in particular) asked the web community for input about proposed rules on website accessibility?
This is the second video describing the process leading up to the Hack4Reno.
The Hack4Reno civic hackathon event will be held in downtown Reno on Oct. 15-16.
What can you do with all those old cell phones? Donate them to government programs that go to good causes.
GovGirl gets a new look.
Sounds like a Harry Potter spell, but the trend is to 'Searchify' government websites.
What's your favorite conference laptop?
What do you think of their bold new focus on 'Search'?
I chatted with a few people on the streets on Cincinnati, Ohio, a couple of days ago.
There are some people who still don't have regular access to computers and the internet.
Doing these 8 things would make citizens seriously take a step back and re-think their government.
Learn about Akismet, Flexible Lightbox, Sociable, Google Sitemap Generator, Register Plus, WPtouch and User Photo.
This video shares stories about communities that have connected with citizens by having a sense of humor on social media.
Check out 10 cool toolbar extensions for government!
Maintaining a consistent government website is tough when you have multiple authors.
How can we decide where we want to go if we don’t know where we’re at?
Google shows some humor with an April Fools joke.
So what did it take for local government to see proof that social media works?
I just have to share this!
I'm thinking he knows what he's talking about (in case you don't know, he invented the world wide web).
San Francisco, NYC, DC, and the newest one announced last week is Seattle - all are opening city datasets to the public.
The New Look Of Interactive Government
19% of internet users say they use Twitter or another service to share updates about themselves, or to see updates about others.
Federal government web administrators certainly have job security these days.
My session explores concepts such as government involvement with mobile and iPhone applications, widgets, sharing data, social networks, live chat and online town halls.