The New York Times Delivers News and Opinion Through Text Messages

"With our mobile site experiencing triple-digit growth, this is the next step in our efforts to make full use of this medium," said Rob Larson, vice president, product development and management, NYTimes.com. "We want our readers to have easy access to our news and opinion, wherever they may be, and this new service makes it even easier to read us on the go. We intend to use every available platform to disseminate The Times's quality news and information."

By sending a text message with the appropriate keyword to 698698 (NYTNYT), users can receive the latest three articles from that given section or the most recent column from their favorite opinion, business, environmental, entertainment, health, metro, national, political, sports or technology columnist. Articles can be displayed on any type of cell phone or PDA. Starting today, the text message keywords will appear in the appropriate sections of the newspaper. The services are free to use, although standard carrier charges may apply.

The New York Times Company is a leading media company with 2006 revenues of $3.3 billion. It includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 30 Web sites, including NYTimes.com, Boston.com and About.com. According to the company, its core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

Photo by Chad Davis. Creative Commons License Attribution-Share Alike 2.0 Generic