In this video from the GTC West conference, representatives from two Northern California cities talk about why social media is becoming more important to governments. First, Liz Payne, multimedia producer for Walnut Creek, Calif., describes the city’s creative approach to publicizing a new food-scrap composting program. (You can see what they came up with here.) Then, Lon Peterson, e-government administrator for Roseville, Calif., talks about why city officials need to be listening to social media conversations in their communities.


Steve Towns, Editor Steve Towns  |  Editor

Steve Towns is editor of Government Technology, and executive editor for e.Republic Inc., publisher of GOVERNING, Government TechnologyPublic CIO and Emergency Management magazines. He has more than 20 years of writing and editing experience at newspapers and magazines, including more than 15 years of covering technology in the state and local government market.