May 31, 2012 By Steve Towns
In this video from the GTC West conference, representatives from two Northern California cities talk about why social media is becoming more important to governments. First, Liz Payne, multimedia producer for Walnut Creek, Calif., describes the city’s creative approach to publicizing a new food-scrap composting program. (You can see what they came up with here.) Then, Lon Peterson, e-government administrator for Roseville, Calif., talks about why city officials need to be listening to social media conversations in their communities.
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