2 Reasons Why You Should Pay Attention to Social Media (Video)

Local IT leaders share practical uses for social media.

by / May 31, 2012
glue&glitter/Flickr CC

In this video from the GTC West conference, representatives from two Northern California cities talk about why social media is becoming more important to governments. First, Liz Payne, multimedia producer for Walnut Creek, Calif., describes the city’s creative approach to publicizing a new food-scrap composting program. (You can see what they came up with here.) Then, Lon Peterson, e-government administrator for Roseville, Calif., talks about why city officials need to be listening to social media conversations in their communities.

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Steve Towns

Steve Towns is the former editor of Government Technology, and former executive editor for e.Republic Inc., publisher of GOVERNING, Government TechnologyPublic CIO and Emergency Management magazines. He has more than 20 years of writing and editing experience at newspapers and magazines, including more than 15 years of covering technology in the state and local government market. Steve now serves as the Deputy Chief Content Officer for e.Republic.