Government Technology

Broadband Growth Helps Rural Areas Compete With Offshore Outsourcers


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March 9, 2008 By

When thinking about outsourcing IT-related jobs, the first destination that probably comes to mind is India. Perhaps China is next, followed by the Philippines, and then a few eastern European countries such as Russia.

But the United States? Hardly ever.

Mention IT outsourcing to Kathy White, however, and the founder and president of Rural Sourcing Inc., a Durham, N.C.-based IT consulting services firm says, "Why not America?" She has even coined a term for it - "domestic sourcing."

White believes that by paying a little more, IT work can be done competitively in the United States (instead of sending it far away to India and China). In fact, her conviction is so strong, she gave up her CIO job at health-care conglomerate Cardinal Health to pump $2 million of her savings into starting Rural Sourcing. Three years after its inception, Rural Sourcing has established itself as a company with "a reputation for providing high-quality IT services and skills to local, national and international companies."

White is a feisty American entrepreneur who thinks outside the box. Lately a clutch of U.S.-based IT services firms have been competing for outsourced software projects, pitching the merit of low-cost U.S. cities against favorite offshore destinations such as India and China.


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