E-Vote: What's On Presidential Candidate Web Sites?

As the presidential election approaches the "one year away" milestone, Bentley College political science professors Christine B. Williams and Jeff Gulati continue to monitor the candidates' Web sites for impact on their campaigns and how they use their sites to characterize their platforms.

"Even though the candidates are trying hard to distinguish themselves from competitors in their own parties during the nomination contest," said Williams, "their Web sites reveal more similarities than differences."

The Bentley professors' most recent examination focuses on how the candidates' sites treat "issues" including how they identify and prioritize them, the naming of specific groups, and outreach to ethnic minority or special interest communities.

Overall Democratic and Republican candidates give equally greater attention to domestic issues (75 percent) over foreign policy issues (25 percent), but there is a clear difference in their attention to social issues and named groups:

• Democrats identify specific groups as an issue interest in 22.5 percent of their "Issues" headings; Republicans identify specific groups in only 1.7 percent.
• Republicans identify social issues as interests in 24.1 percent of their "Issues" headings; Democrats identify social issues as interests in only 2.6 percent.
  

In 17 candidates' priority listings there are 20 issues that receive a first, second or third place ranking:

• Iraq receives 8 first, second or third place mentions
• Health care and taxes receive 6 mentions each
• Terrorism and immigration receive 4 each
• Spending/budget, middle and working class families, and U.S. world standing/leadership receive 3 each
• Abortion and energy each receive 2
• 10 other issues receive a single mention
  

 Democratic and Republican candidates differ in their issue priorities.

 Democrats identify the top issues as:

• Iraq - 6 mentions
• Health care - 5 mentions
• U.S. world standing/leadership and middle/working class families - 3 mentions each
  

 Republicans identify the top issues as:

• Taxes - 6 mentions
• Immigration and terrorism - 4 mentions each
• Spending/budget - 3 mentions
  

Three of the Democrats' first, second and third ranked issues do not appear in the Republicans' top listed issues:

• Energy
• U.S. world standing/leadership
• Middle/ working class families