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Indiana Begins Statewide Implementation of e-Subscription Management Service

Individuals choose topics based on their interests and then receive e-mails or wireless alerts for each topic.

Indiana citizens, businesses and visitors can now find subscription options on more than 20 agency Web sites, including the Lieutenant Governor's Office, Bureau of Motor Vehicles, Indiana State Police and Department of Workforce Development. Indiana plans to roll out the e-subscription service to 75 executive branch agencies and will work with legislative and judicial branches and separately elected officials.

"This communications tool allows us to quickly and efficiently deliver updates of user-selected information to the public," said Gerry Weaver, Indiana's chief information officer. "Real-time information sharing is critical to keeping the public informed, safe and healthy."

Indiana's use of GovDelivery's software-as-a-service (SaaS) platform will increase traffic to agency sites and provide more current, relevant information to Indiana citizens, businesses and visitors. Since its partnership with GovDelivery began in February 2008, Indiana has sent more than 160,000 messages to more than 37,000 subscribers. Site visitors can choose from nearly 600 subscription options that can be accessed through specific agencies' sites or via subscriptions.IN.gov, an online portal that allows users to see all available subscriptions in one convenient location.

"The state of Indiana represents GovDelivery's first statewide implementation and we are excited to provide the state with an instant communication platform to reach the public," said Zach Stabenow, executive vice president and co-founder of GovDelivery. "Indiana agencies need to get their information out to the public, and we are proud to help them do it in a faster, more efficient manner."

GovDelivery currently works with 27 states across the United States, said the company, to provide government-to-resident communication through proprietary personalization, automation and delivery technology. Individuals choose topics based on their interests and then receive e-mails or wireless alerts for each topic. The SaaS platform provided by GovDelivery allows government entities to more easily manage their electronic communications and is up to 50 percent less expensive than in-house options.