Government Technology

The Ten Most Significant eCommerce Developments of the Last Decade


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July 13, 2007 By

The Software & Information Industry Association (SIIA), the principal trade association for the software and digital information industry, today announced its list of the top ten developments that have had the most significant impact on electronic commerce since the White House released the Framework for Global Electronic Commerce ten years ago.

"Electronic commerce has provided a significant engine for the growth of the global economy and has sparked the delivery of a multitude of innovative products and services," said Ken Wasch, president of SIIA. "These developments reflect the unique nature of the Internet, which has allowed creativity, ingenuity and entrepreneurship to flourish."

Wasch continued, "It's no surprise to see Google rank as the most important eCommerce development in the last 10 years. But the list also includes several eCommerce tools that have become so commonplace, we almost forget they didn't exist 10 years ago. Ubiquitous broadband access, extensive Wi-Fi connectivity and access to open standards are simply fundamental to eCommerce today. The list also recognizes more recent developments -- such as iTunes and user-generated content -- which are in the process of dramatically transforming the way we work and live."

SIIA's Top Ten Most Significant eCommerce Developments of the Last 10 Years:

1. Google (Sept. 1998): Google did more to fundamentally change the way we use the Internet than any other event in the last 10 years. The simple search engine that began with a couple of smart guys is now used by 30% of Internet users to help find precisely what we're looking for online, map our world, create simple yet highly targeted advertisements and much more. Americans conducted 6.9 billion searches online in February 2007 and nearly half of those were on Google.


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