Washington State Switches to Microsoft Bing

Searching the state Web site will now take place on the homegrown company's new 'decision engine.'

by / July 31, 2009

The era of the ubiquitous Google search bar on Web sites is over. At least it is on the Washington state portal. Officials in Olympia announced Thursday the state Web site will incorporate Microsoft's new Bing search engine.

"Adding Bing to Access Washington will improve the relevancy of search results on the portal, allowing users to find the information they are looking for faster and with greater accuracy," said Jim Albert, the deputy director of operations for the Department of Information Services.

Redmond, Wash.-based Microsoft has been touting Bing as the first-ever "decision engine" designed to provide users with more relevant search results that aid their decision-making. It was launched in May.

"Bing is not just a search engine; it is the first-ever decision engine aimed at providing a richer search experience grouped around the way people want to view the data," Gail Thomas-Flynn, general manager of Microsoft's state and local government business, told Government Technology. "The search data has much higher relevancy and is grouped in a number of ways. The search results may be a document, image or video; you select the grouping you want to review.

"Bing also provides a 'hover' button that allows you to see a brief snapshot of the data before you jump to the site. This also includes video, which is very cool. This feature alone saves significant time when searching for data. The Washington state residents can look forward to finding data on state government and services quickly and efficiently, which with current government transparency projects can only be a good direction."

Whether Bing will truly make a difference in how Washington residents use their state Web site remains to be seen. But, should the move prove successful, the migration to Bing is easy, according to Thomas-Flynn.

"The transition to Bing was very simple and straightforward. Any other state, county or city wishing to transition will have a similar experience. The data is already exposed to the Internet for search, and Bing makes an API [application programming interface] available for the customer to enable transition. Washington was able to leverage the easy-to-use Bing search API to transition from their old search solution to Bing with minimal effort."

Chad Vander Veen

Chad Vander Veen previously served as the editor of FutureStructure, and the associate editor of Government Technology and Public CIO magazines.