The awards recognize the best educational websites, digital content, electronic communications, mobile media and social media.
McKendree received a gold award in the social media category. In the digital video category, the university received a silver award for its “Endless Opportunities” video and a merit award for its Nicaragua immersion trip video.
The competition was sponsored by the Atlanta-based Higher Education Marketing Report. Entries were judged on exceptional quality, creativity and message effectiveness, by a national panel of industry specialists.
McKendree University’s social network encompasses approximately 150 accounts over 10 platforms including Facebook, Twitter, Instagram, YouTube, LinkedIn and study abroad blogs. In addition to university-maintained accounts, several special interest groups use social media to connect with current and prospective students, alumni, parents and supporters.
©2015 the Belleville News-Democrat (Belleville, Ill.) Distributed by Tribune Content Agency, LLC.
