The title of the blog posting is "Want to learn how to use social media in a crisis situation?"
It is not an exact apples to apples comparison with emergency management, but the concepts are there:
- Monitor social media
- Respond immediately
- Have a network already in place where you have "electronic relationships
- With these relationships you can have established what I call "Digital Trust" in what you have to say
- Be sincere, honest and forthright
Think about how you can translate this example into your own culture and environment.