What made me think of the above was this article, Word ban at CDC includes 'vulnerable,' 'fetus,' 'transgender'. I don't find it surprising at all. I remember back during the Bush II administration, the National Weather Service was banned from using the words, "climate change" in any of their writings and verbal briefings. That changed with the Obama administration, but I think the "word car" is now being put in reverse.
I did something like the above with my dentist. I told him not to use the word "crown" as in, you need a new "crown." Instead we used the word "potato" in lieu of the word "crown." It felt less threatening to my wallet, and over the course of several years I either got a new potato or had a potato replaced. Everyone working there knew not to use the word "crown," protecting me, my self-image and the threat brought on by using the "wrong word." Those "potatoes" were very expensive, even with dental insurance.
Lastly, I'm thinking there could be some war room in the Trump administration where they are developing "trite" issues to bring up that will "make the pointy-headed liberals" go crazy, thus distracting them from what they are really doing. It is an old magician's trick to obfuscate what is going on behind the scenes with the other hand.