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Should We Be Repeating Our Messages More?

We can learn from anyone and any circumstance

Should we be repeating our messages more? Today when picking up a cup of coffee for a "political talk" with my neighbor Joe, the clerk chimed in that "the news media is dishonest," which I found to be an interesting statement.

Then I read this today, Trump's repetitive rhetoric is a trick used in advertising. Personally, I don't like the word "trick" since I don't see it as a sleight of hand, but more deliberate tool for communicating a message. 

As a history major I studied every book there was on the rise of Adolf Hitler in Germany. A recurring theme in all of them was the use of the Big Lie. The bottom line is to repeat the statement (whatever it is) loud enough and often enough and people take it as a fact. Living today in our "post-truth" era, with "Echo Chamber Media" where you can get your news from a source that espouses what you believe personally — this leaves the word "unbiased" out of the equation.  

One word that President Trump has used in many different settings is the word "disaster." It can be our politics, immigration, generals, foreign affairs, jobs, economy, you name it — "it is a disaster!" I am wondering if that use will somehow impact our use of the word "disaster?" 

Most of the time when I'm writing or speaking I try to use alternative words for ones that I've already used, e.g., don't say "happy" twice, say "glad" the second time. Maybe I've got it all wrong.

Maybe we should us the technique that is being used by President Trump to repeat ourselves, repeatedly, to get our message through to the listener. I'm saying, "We should use the technique that is being used by President Trump to repeat ourselves, repeatedly, to get our message through to the listener."

If we don't do this, it could be a disaster, a real disaster, an unsurpassed disaster in our time. If you don't want a disaster to happen to you. If you don't want a disaster to happen to you, then you need to do something to avoid the disaster happening to you.

Disasters are bad. Disasters are really bad. So bad, it's sad.

 

I'm going to have to work at this! I'm going to have to work at this. It's not natural, it's not natural to me. Sad!

 

 

 

 

Eric Holdeman is a contributing writer for Emergency Management magazine and is the former director of the King County, Wash., Office of Emergency Management.