The Bucket List name is a take off on the movie by the same name. It is a nice technique to copy the title and use it to get people to pay attention--if only for a moment. It becomes one more "impression" on the need for disaster preparedness. This is the type of walk-by sale that can happen when people are in stores and going up and down the isles "window shopping" or if positioned on the end of an isle it would make a compact display that even more people will see and hopefully act on.
I don't know if this was their idea or they copied it from somewhere else. We do love to steal other people's ideas and use them for ourselves. It is national sport in emergency management circles.