Description:
Social media is much more than 140 characters and it's time to stop wondering whether it has a place in the enterprise and start realizing that social media has grown into a fundamental method of everyday communication. This session will take attendees beyond the "should you/shouldn't you" social media discussion and show how to use social media in a practical manner. You'll learn the value of social media campaigns and how to conduct them to reach your agency's goals. And you'll be shown real-world examples of social media being used intelligently and with purpose.
