June 4, 2009 By Adam Stone
When the Miami-Dade County Department of Emergency Management holds its Storm Prep Expo, some 60 vendors and 5,000 visitors come to teach and learn about hurricane preparedness. No way is Jaime Hernandez, the department's public information officer, going to tackle that alone.
As project manager of the expo, Hernandez turns to the nonprofit sector to make the event possible. The American Red Cross of Greater Miami and The Keys manages the $35,000 budget, handles the logistics, coordinates vendors and prepares the Miami Beach Convention Center to handle the crowds.
"The Red Cross handles the business side of everything," Hernandez said. "Since they are a nonprofit and we are a government agency, it is easier for them to go out and find the private-sector sponsors and participants. For us in government, everything has to go through a formal procurement process, and we are always concerned that that could drag out for a very long time."
Hernandez has tapped into an idea that's gaining currency among emergency planners. It has long been understood that the nonprofit sector can provide vital services during crises, delivering food, shelter and other vitals in a timely way. What Hernandez and others have come to realize is that philanthropic agencies also can access cash and resources with an alacrity not typically available to their public-sector counterparts.
Researchers from the Urban Institute spell it out in their report Partnerships for Parks. "Nonprofit agencies can tap funding sources unavailable to public agencies, including donations from individuals, corporations and private foundations. Unlike public agencies, nonprofits are flexible in their ability to use these funds to pursue new programs, and they are free to develop innovative ideas and solicit contributions to support them."
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