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Minutes before President Barack Obama took the oath of office Tuesday, his new administration launched a new Whitehouse.gov Web site that dovetails with Obama's commitment to new media.

It features a dedicated channel for a blog -- the first entry was posted at 12:01 p.m. EST by New Media Director Macon Phillips -- and a channel for weekly videos that Obama plans to post every Saturday.

The redesigned site -- featuring a deep blue color scheme and large photos -- echoes the design of Obama's campaign Web site and www.change.gov, the official Web site of the presidential transition. Change.gov has been taken down.

Video: Online video sites crumble under demand for Obama inauguration.

Obama and his administration have promised media efforts that rely on popular Web 2.0 technologies, such as Web videos, and participatory tools like social media. It remains to be seen how Obama will leverage the millions of people who signed up on social networking site MybarackObama.com and through text messaging.

Obama has yet to name two key technology-related appointments -- the nation's first chief technology officer (CTO) and a cyber-security czar. BusinessWeek reported last week that Obama has narrowed his choice for federal CTO to two: Washington, D.C., CTO Vivek Kundra and Cisco Systems CTO Padmasree Warrior.

Investment in health-care IT and build-out of broadband are two goals among several on the Obama administration's technology agenda.

Matt Williams  |  Associate Editor