Real-Time Fraud Detection Integrating IP Geolocation Data

Wireless Locator can identify the location, down to a city street level, of Web visitors accessing the Internet from Wi-Fi enabled cell phones and laptops.

by / December 12, 2007 0
Quova, Inc., a leading provider of Internet geolocation services, and RSA, the Security Division of EMC, today announced an extension to their technical partnership to help "risk assess" web visitors as part of the fight against online fraud.

"We are delighted to extend our longstanding relationship with RSA," said Bill Varga, vice president of business development, Quova. "We believe this partnership brings together complementary expertise to deliver enhanced security solutions to our customers."

Quova's new Internet Location Intelligence platform is designed to enable online businesses to more comprehensively determine the geographic location of their Web visitors and supports real time deployment of supplemental location techniques extending beyond Internet Protocol (IP) geolocation. The Proxy Locator can validate if a Web visitor is using a proxy server and, in real time, identify the geographic location of the originating Internet connection. The Wireless Locator is a permission-based application that can identify the location, down to a city street level, of Web visitors accessing the Internet from Wi-Fi enabled cell phones and laptops.

"The integration of Quova's geolocation services into our products extends our ongoing mission to assess risk as intelligently, comprehensively and seamlessly as possible. Quova's gelocation together with RSA's strong device identification, eFraudNetwork and risk analytics will continue to help our customers to provide their end users with a comprehensive security while maintaining the best possible online experience," said Marc Gaffan, Director of Product Marketing, Identity and Access Assurance Group at RSA.

The companies started working together in 2005 when Quova formed a strategic relationship with Cyota, an online security and anti-fraud solutions vendor that was acquired by RSA in 2005.

Quova gives online businesses the ability to determine the geographic location of their Web site visitors. According to the company, it offers the most comprehensive, deeply researched and reliable location data available today -- without compromising individual privacy. More than 300 companies of all sizes use Quova's data and services to detect and prevent fraud, ensure regulatory compliance, manage digital content rights distribution, and localize ads and web content. The company's customer base includes Microsoft, Major League Baseball, American Express, the BBC, Ladbroke's and Cisco Systems, and investors include Mobius Venture Partners and IDG. Quova was founded in 2000 and is based in Mountain View, California.