January 30, 2013 By Kristy Fifelski
Every government agency isn't lucky enough to have video production staff in-house. But with a smartphone, you can easily shoot decent quality videos to upload to your YouTube channel and share on social media. Using tools like accessories from Schneider Optics and editing apps such as iMovie, you can quickly upload short videos without paying big bucks for an editing team.
I shoot most GovGirl videos on an iPhone! Paul Williams of Government Technology magazine talks about shooting video on smartphones in this interview. But no, the special effects weren't done on a phone.
January 23, 2013 By Kristy Fifelski
I like Mark Funkhouser, director of The Governing Institute. He's a baby boomer government guy who breaks stereotypes that his generation isn't online savvy and that government is boring by blogging over at Governing.com.
Mark's twice weekly posts on the "Bring on the Funk" blog offer a seasoned perspective on governing in today's world, mixed with interviews and insight from some of the brightest young government leaders.
Hear other thoughts from The Funk in this GovGirl interview.
January 16, 2013 By Kristy Fifelski
Can government agencies really get anything out of LinkedIn? It's actually one of the least-scary social tools governments can use, with some big payoffs for job recruiting. The best part of this social network doesn't take a lot of time and effort to maintain what they call a "company page". This video explores using LinkedIn:
January 9, 2013 By Kristy Fifelski
Heard this one before? "Why should our agency be on Facebook? I don't Facebook, and neither do my colleagues." If your boss pulls this one on you, be prepared to quote your potential Facebook Reach, aka how many people are using the platform in your city or county.
A simple trick for finding this number involves just a few steps. On your Facebook page, click on "Build Audience," then "Create An Ad." Skip down to the "Choose Your Audience" section, select "City" and type yours in. The number that displays to the right is your potential Facebook Reach. If you don't have a government Facebook page yet, you can do this technique with any other page you manage. Just don't go through with the ad if you don't want to get charged!
Special bonus for those of you who watch the end of the video!
January 7, 2013 By Kristy Fifelski
What's the trick to making the most out of your government email outreach efforts? I connected with Jennifer Kaplan from GovDelivery (a GovGirl sponsor) in a Google Hangout recently to learn the secrets of maximizing those e-blasts.
Jennifer wasn't afraid to share some of the best secrets of email outreach. Here are some of the key points in the video:
Download GovDelivery's email best practices guide for more tips.
Kristy is known as "GovGirl" in the government technology industry. She is a former city government web manager who has a passion for social media, technology and the lighter side of government life.
Catch weekly GovGirl videos here on GovTech and follow hashtag #GovGirl on Twitter for more conversation.
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