June 23, 2014    /    by

City Responds to Negative Tweets with Humor



Sometimes people complain about their city on social media. They might tweet about traffic congestion or that the city’s water always tastes weird. 

If you happen to tweet about one of these annoyances in the city of College Station, Texas, you just might be featured on a YouTube video series that humorously explains the background behind some of the things you grumble about online. 

In this GovGirl video, I interviewed Jay Socol, the communications director for College Station, on his humorous approach to responding to citizen complaints in his regular video series, “Taking It To The Tweets.”

Jay talks about how he monitors Twitter to find reoccurring topics about the city that citizens mention – and groan about. Using his deadpan sense of humor, his series manages to explain history, expel myths and get to the bottom of why things are the way they are. Not many people can seriously clarify why the city’s drinking water “tastes like cat poop,” but Jay does it with style.

Watch for my homemade green screen, and we had some fun with outtakes as usual!

November 18, 2013    /    by Kristy Fifelski

Live Tweeting About Cool Government

The word "cool" always catches the attention of my government tech audience, but the point I'm really getting at is the value in being relevant to citizens. Things like clever video parodies and viral blog posts - when done right - might actually have a place in encouraging healthy citizen engagement these days.  READ MORE
November 8, 2013    /    by Kristy Fifelski

Corpus Christi Used Technology & Data to Change the City

Agencies are constantly battling inefficiencies. Look at the City of Corpus Christi, Texas, which had several disconnected systems for managing public works and utility resources. It made it impossible to plan and be proactive.  READ MORE