The fun part about doing a website redesign is designing and creating mockups. Tempting – but don't skip a very important first step! Collecting data sounds boring, but it can give you a lot of helpful information about your existing website that will make your redesign more meaningful.
Unfortunately, some agencies skip this step. Remember, your government website is important to citizens – and with great power comes great responsibility! Learn some of the vocabulary you'll need to talk to your Web administrator about collecting data.
In this week's video, I cover reviewing Web analytics, transactional data, user and internal feedback, and conducting a quick usability study.
Kristy is known as “GovGirl” in the government technology industry. She is a former city government web manager who has a passion for social media, technology and the lighter side of government life. Kristy is the CEO of Government Social Media.