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February 20, 2013 By Kristy Fifelski
The fun part about doing a website redesign is designing and creating mockups. Tempting – but don't skip a very important first step! Collecting data sounds boring, but it can give you a lot of helpful information about your existing website that will make your redesign more meaningful.
Unfortunately, some agencies skip this step. Remember, your government website is important to citizens – and with great power comes great responsibility! Learn some of the vocabulary you'll need to talk to your Web administrator about collecting data.
In this week's video, I cover reviewing Web analytics, transactional data, user and internal feedback, and conducting a quick usability study.
Maintaining a consistent government website is tough when you have multiple authors. Download this free template and use it as a starting point for your own Web Author Handbook. Customize it how you wish and adapt it for your own government's needs.
Kristy is known as "GovGirl" in the government technology industry. She is a former city government web manager who has a passion for social media, technology and the lighter side of government life.
Catch weekly GovGirl videos here on GovTech and follow hashtag #GovGirl on Twitter for more conversation.
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What do you think about GovGirl moving to a 'trending topics' type format where I run through all the weekly hot topics?? Kind of like 'The Soup' meets CSPAN. For all ya's with short attention spans and/or no time to watch longer videos. Let me know what you think!!
I think it's also useful to try and incorporate data collection at the mockup stage through A/B testing to make sure the redesign is delivering on the intended outcomes. Also, I like the Gov Soup idea. I say go for it!