Most videos produced by government agencies don't get many views. How can we make them go viral?
Government Technology’s Kristy Fifelski – known in the IT industry as GovGirl -- talks with the creators of a new video parody of the popular Call Me Maybe music video. The San Francisco City Attorney’s version, Pay Me Maybe, was produced to publicize a hotline number to call for information on repayment eligibility of payday loans from a recent court ruling.
GovGirl chats via Google Hangout with Jen Drake, deputy director of community relations for the San Francisco Attorney’s Office; and Luke Stowe, Web communication specialist for Evanston, Ill.