January 7, 2013 /
Government Email Outreach Secrets
What's the trick to making the most out of your government email outreach efforts? I connected with Jennifer Kaplan from GovDelivery (a GovGirl sponsor) in a Google Hangout recently to learn the secrets of maximizing those e-blasts.
Jennifer wasn't afraid to share some of the best secrets of email outreach. Here are some of the key points in the video:
- Grow your audience online by capturing subscribers at key times. (Have an email opt-in form handy any time there's a spike in web traffic, such as for a big storm.)
- Partner with other government agencies. (Spread your information to larger audiences by agreeing to share content with related agencies)
- Automatically redistribute content. (Think multiple digital channels, like email, SMS & social media)
- Drive citizens to take online actions of value. (Send email reminders with links to online renewals, & cross-market renewals to similar audiences)
Download GovDelivery's email best practices guide for more tips.