Government Email Outreach Secrets

GovGirl connects with Jennifer Kaplan from GovDelivery (a GovGirl sponsor) in a Google Hangout to learn the secrets of maximizing e-blasts.

by / January 7, 2013 0

 

What's the trick to making the most out of your government email outreach efforts? I connected with Jennifer Kaplan from GovDelivery (a GovGirl sponsor) in a Google Hangout recently to learn the secrets of maximizing those e-blasts.

Jennifer wasn't afraid to share some of the best secrets of email outreach. Here are some of the key points in the video: 

  • Grow your audience online by capturing subscribers at key times. (Have an email opt-in form handy any time there's a spike in web traffic, such as for a big storm.)
  • Partner with other government agencies. (Spread your information to larger audiences by agreeing to share content with related agencies)
  • Automatically redistribute content. (Think multiple digital channels, like email, SMS & social media)
  • Drive citizens to take online actions of value. (Send email reminders with links to online renewals, & cross-market renewals to similar audiences)

Download GovDelivery's email best practices guide for more tips.

Kristy Dalton Contributing Writer

Kristy is known as “GovGirl” in the government technology industry. A former city government Web manager with a passion for social media, technology and the lighter side of government life, Kristy is the CEO of Government Social Media.