January 7, 2013    /    by

Government Email Outreach Secrets

What's the trick to making the most out of your government email outreach efforts? I connected with Jennifer Kaplan from GovDelivery (a GovGirl sponsor) in a Google Hangout recently to learn the secrets of maximizing those e-blasts.

Jennifer wasn't afraid to share some of the best secrets of email outreach. Here are some of the key points in the video: 

  • Grow your audience online by capturing subscribers at key times. (Have an email opt-in form handy any time there's a spike in web traffic, such as for a big storm.)
  • Partner with other government agencies. (Spread your information to larger audiences by agreeing to share content with related agencies)
  • Automatically redistribute content. (Think multiple digital channels, like email, SMS & social media)
  • Drive citizens to take online actions of value. (Send email reminders with links to online renewals, & cross-market renewals to similar audiences)

Download GovDelivery's email best practices guide for more tips.