January 7, 2013 By Kristy Fifelski
What's the trick to making the most out of your government email outreach efforts? I connected with Jennifer Kaplan from GovDelivery (a GovGirl sponsor) in a Google Hangout recently to learn the secrets of maximizing those e-blasts.
Jennifer wasn't afraid to share some of the best secrets of email outreach. Here are some of the key points in the video:
Download GovDelivery's email best practices guide for more tips.
Maintaining a consistent government website is tough when you have multiple authors. Download this free template and use it as a starting point for your own Web Author Handbook. Customize it how you wish and adapt it for your own government's needs.
Kristy is known as "GovGirl" in the government technology industry. She is a former city government web manager who has a passion for social media, technology and the lighter side of government life.
Catch weekly GovGirl videos here on GovTech and follow hashtag #GovGirl on Twitter for more conversation.
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