Government Technology

GovGirl
By Kristy Fifelski: Your Source for What's Hot in Government Innovation

Government Email Outreach Secrets

January 7, 2013 By

 

What's the trick to making the most out of your government email outreach efforts? I connected with Jennifer Kaplan from GovDelivery (a GovGirl sponsor) in a Google Hangout recently to learn the secrets of maximizing those e-blasts.

Jennifer wasn't afraid to share some of the best secrets of email outreach. Here are some of the key points in the video: 

  • Grow your audience online by capturing subscribers at key times. (Have an email opt-in form handy any time there's a spike in web traffic, such as for a big storm.)
  • Partner with other government agencies. (Spread your information to larger audiences by agreeing to share content with related agencies)
  • Automatically redistribute content. (Think multiple digital channels, like email, SMS & social media)
  • Drive citizens to take online actions of value. (Send email reminders with links to online renewals, & cross-market renewals to similar audiences)

Download GovDelivery's email best practices guide for more tips.


| More

Comments

Joseph R Loegering    |    Commented January 7, 2013

Get this around. Wake up your ignorant brains, you are making Jobs for our enemies, helping our enemies disable and kill us. http://josephloegering.blogspot.com


Add Your Comment

You are solely responsible for the content of your comments. We reserve the right to remove comments that are considered profane, vulgar, obscene, factually inaccurate, off-topic, or considered a personal attack.

Cool Download from GovGirl

Maintaining a consistent government website is tough when you have multiple authors. Download this free template and use it as a starting point for your own Web Author Handbook. Customize it how you wish and adapt it for your own government's needs.

Download now [PDF]

GovGirl

Kristy is known as "GovGirl" in the government technology industry. She is a former city government web manager who has a passion for social media, technology and the lighter side of government life.

Catch weekly GovGirl videos here on GovTech and follow hashtag #GovGirl on Twitter for more conversation.


rss RSS contact CONTACT

GovGirl Sponsors

Accela

Follow GovGirl

  Signup for GovGirl's Weekly Video Email

 

 

 

Government Technology
Public CIO
Emergency Management
Digital Communities