What's the trick to making the most out of your government email outreach efforts? I connected with Jennifer Kaplan from GovDelivery (a GovGirl sponsor) in a Google Hangout recently to learn the secrets of maximizing those e-blasts.
Jennifer wasn't afraid to share some of the best secrets of email outreach. Here are some of the key points in the video:
Grow your audience online by capturing subscribers at key times. (Have an email opt-in form handy any time there's a spike in web traffic, such as for a big storm.)
Partner with other government agencies. (Spread your information to larger audiences by agreeing to share content with related agencies)
Automatically redistribute content. (Think multiple digital channels, like email, SMS & social media)
Drive citizens to take online actions of value. (Send email reminders with links to online renewals, & cross-market renewals to similar audiences)
Kristy is known as “GovGirl” in the government technology industry. A former city government Web manager with a passion for social media, technology and the lighter side of government life, Kristy is the CEO of Government Social Media.
Kristy is known as “GovGirl” in the government technology industry. She is a former city government web manager who has a passion for social media, technology and the lighter side of government life. Kristy is the CEO of Government Social Media.
Catch weekly GovGirl videos here on GovTech and follow hashtag #GovGirl on Twitter for more conversation.