Ask.com, yesterday released the findings from a 2007 Consumer Medical and Health Information poll, commissioned by Ask.com and conducted by Harris Interactive. The study demonstrates that adults now rely on the Internet as a primary source of health-related information nearly as much as they rely on their primary doctors. Seventy percent of adults are now turning to the Internet as one of their primary resources for medical and health information, surpassed only slightly by their personal physician (72 percent). Results also cited the Internet as a far more popular resource for health information than traditional media outlets such as newspapers/magazines (30 percent), television (26 percent) and books (25 percent) -- even surpassing friends and family (40 percent) as a source to find the medical information people seek.
Additional findings from the Harris survey include:
This survey was conducted online within the United States between July 5 and July 9, 2007 among 3,389 adults (aged 18 and over). Figures for region, age within gender, education, household income and race/ethnicity were weighted where necessary to bring them into line with their actual proportions in the population. The data was also weighted to be representative of the online population of U.S. adults on the basis of Internet usage (hours per week) and connection type.