September 12, 2011 Sponsored by Adobe
New Brunswick, Canada, overhauls its online presence to build a user-friendly site that’s dynamic, modern and ready for Web 3.0.
In picturesque New Brunswick, Canada, the tides rolling in at the Bay of Fundy can reach a remarkable 16 meters, or 53 feet, the highest tides anywhere in the world. Little wonder then, that the Bay of Fundy is a finalist in an international contest to establish the world’s top natural wonders. But its natural wonders are certainly not the only reason people are taking notice of New Brunswick.
While the third smallest Canadian province in terms of land area, New Brunswick is making a big splash with its forward-thinking approach to technology. Content managers and IT professionals are coming together to position New Brunswick’s website as the province’s primary public information and communications medium.
New Brunswick’s old website provided an abundance of vital information, but there was a lot of variation in how the pages looked from department to department. While standard Microsoft Web tools were used to deal with some common navigation and graphic elements, departments developed their individual sites manually. Without an enterprisewide content management solution, content was sometimes duplicated and it could be difficult for users to locate information.