• you are talking to online. In this game show, there are three curtains with a contestant behind each one. Each contestant is asked to describe himself or herself.

    Once the children hear all three voices, they must decide who sounds the most trustworthy. At the end, the children find out that all three contestants, even the ones that sounded like children, turned out to be "WizzyWigs." This stands for, "What you see isn't always what you get," because on the Web, you never really know who you are talking to.

    "Julie's Journey" is the story of a 13-year-old girl who left home for three weeks with a convicted murderer she developed a relationship with online.

    Adults can access materials to help them teach their children or students online safety skills.

    NetSmartz uses the Web and its streaming technologies to deliver content more efficiently and effectively. The Web has more potential than television for reaching children on a number of levels. Viewers will tune in like a television show, but the show will include the interactivity the Web provides.

    Importance of Private Partnerships

    What makes the NetSmartz Workshop unique is its use of the latest 3-D software and hardware, content management software, and Web-based solutions. It is also available to the public at no cost. But with a small staff and a budget based on federal appropriations and charity, private partnerships are a must to achieve organizational goals.

    The strategy at NetSmartz is to present itself not only as a charity, but also as a partner with incentives. Since NetSmartz is a nonprofit organization, it can't produce revenue for its partners, but it does provide good PR.

    HP donated $1.5 million in computer equipment, including 3-D workstations and media servers for NetSmartz's artists and Web technicians. Compaq Presario model computers include a desktop icon that takes parents and children directly to the NetSmartz Web site.

    Cox Communications recently partnered with the NetSmartz Workshop by providing $1 million in airtime to run NetSmartz public-service announcements (PSA) on Cox cable networks. The NetSmartz PSAs will run on networks such as Disney and the Cartoon Network. The parent PSA, which is aimed at getting parents to take a more active role in their child's online activities, will run on networks viewed primarily by adults, such as ESPN, CNN and CNBC.

    Computer Associates, which had already been providing the NCMEC with solutions for their mission of finding missing children and preventing child sexual exploitation, donated eTrust Security Suite, CleverPath business portal and Unicenter Web traffic analyzer software to NetSmartz.

    NetSmartz uses the CleverPath Portal with the iMarkup Solutions iMarkup Server v5 for an end-to-end document and content management solution. Web traffic on the NetSmartz site is monitored using Unicenter Management for Web Servers integrated into the CleverPath Portal. More importantly, Computer Associates donates hundreds of free engineering and support hours for all of its products.

    Both the private and public organizations benefit from the partnerships. The private corporations gain great PR and customer referrals, and NetSmartz can more efficiently reach its goals with important business software and Web technology. The most important benefit these private corporations receive may be seeing their products help an important cause.

    The Importance of State Partnerships

    To successfully reach its mission, NetSmartz strives to reach as many kids, parents and teachers as possible. It was important for Utah to find a program that was both fun and educational, but also cost-effective and proven. Because the NetSmartz Workshop is free and was tested nationwide in Boys & Girls Clubs across the country, it was a perfect fit.

    The partnership between Utah and NetSmartz made both of those goals a reality.

    After the partnership with Utah, elected officials across

  • Mark Minicucci  |  Contributing Writer