March 31, 1996 By Jim Warren
Local campaigns can use local civic nets. State and national campaigns can use the nonprofit, nonproprietary Internet -- that is also accessible to those who use higher-priced services such as America Online, CompuServe and Prodigy.
Thousands of debates -- or discussions -- occur online, with worldwide participation. The process begins when someone posts a message in a public forum identifying the subject and making an opening statement.
As others electronically visit the forum -- minutes or days later -- they may simply watch ("lurk"), or may add their own comments, if permitted by the forum "owner."
Many of the best online forums are moderated by their owners, through which all forum postings are channeled. Moderators usually exercise restrained control, merely filtering out content-free or off-topic comments. (Otherwise, they are vigorously criticized in other public online discussions, and quickly earn ill repute.)
An online campaign debate could operate with the moderator limiting questions, responses and rebuttals only to those who are legitimate candidates (by mutually agreed criteria). However, the moderator's control would only be to verify that comments came from the campaigner (avoiding forgeries), and assure that comments meet agreed-upon size and timing limits.
An online debate costs almost nothing, but can reach thousands of journalists and voters within minutes or hours, who -- in turn -- can and often do cascade interesting content on to thousands of their online contacts, at the stroke of a key.
It has a maximum potential audience of 30 million to 60 million people who are, on the average, upscale and often more affluent (translation: potential donors). Net users are also -- more often than the average -- in policy, management and leadership positions in their work and their communities (translation: can influence voters).
It has no schedule conflicts, nor schedule excuses. Candidates and their trusted advisors can draft their questions, proposals, responses and rebuttals
from anywhere, at any time, wherever they are located.
(Campaigners could type their own responses -- which makes about as much sense as them doing their own typing after being elected to office -- i.e. generally, they should let some staffer's fingers do the walking.)
It allows candidates to make their statements -- presumably under time and space limits. But in addition, they can reference more comprehensive information about any given topic, simply by giving an access pointer to where that information is located online, where anyone who is interested can retrieve it almost immediately, essentially without cost or effort. (However, this is only of value to those candidates who have substantive positions on the issues.)
It allows campaigners to consult with their advisors -- rather than studying play books and training with speech coaches and handlers as is the case for face-to-face debates.
Candidates have ample opportunity to consult and develop thoughtful responses, since online debates typically occur over a period of days -- or weeks -- with each participant posting only one or two comments per day. Thus, their responses can accurately and completely present their views.
Some members of the press dislike this. They want more spontaneous interaction -- more entertaining and
with greater likelihood of some inadvertent slip.
But the fact that someone is entertaining is rather poor criteria for selecting political leaders. We don't want to elect clowns (or so we say), and we want our policy makers to seek the best advice and give each decision careful consideration. Don't we?
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