San Diego. With its balmy weather and beautiful scenery, it has been called the most beautiful city in the world. But San Diego Mayor Susan Golding has a different vision of her city -- to her, it is the "first great city of the 21st century." Golding envisions the city as an example to other jurisdictions around the world of how government can better reach its citizens.
With the help of its Web site,
San Diego Online
Following the site's initial success, many of the city's departments wanted to put information on the Web as well. At that point, Bebber and her colleagues had to step back and decide what the direction of the site should be and clarify its primary goals and objectives. Today, most of the content is developed by the departments themselves, and all the art and layout is done by graphic designers in the city's print shop. Some of the departments do their own HTML, but Bebber's department has a team available to do it as well.
"What I'm really proud of," Bebber said, "is that this was all done using the talent we had within the city staff. We didn't use any consultants or outside sources -- we did it ourselves." Working together, the city's various agencies and departments have created more than 500,000 pages of information.
With an initial glance at San Diego's home page, the user can see that a lot of thought and effort went into creating the simple but interesting design. One of the elements that makes this a great site is immediately visible -- its organization and navigability. Through the use of a graphic "file," the information on the home page is organized into five sections labeled "Elected Officials," "City Organization," "Business Centers, "City Services" and "Regional Links." When one of these is clicked, it will open up to another level of organization, with well-labeled areas helping the user find what he or she is looking for.
Besides information about most of the city's departments, including contact information and a description of what each department handles, the site offers citizens a quick and easy way to interact with government. Through the mayor's page, citizens can offer their views as to what the city needs to do to move into the 21st century. If there is a problem with trash pick-up or recycling, users can fill out a form online that will get a quick result. If there is a problem with the streets, the city's street division can be contacted through another form. Citizens can also download Acrobat files of permit applications or the city budget. Despite all the graphics and technology involved, Bebber said they have really made an effort to make the site easy and fast for users of low- to mid-speed modems.
According to Bebber, two of the more popular areas of the site are the police department and the libraries. Besides offering information about the police department, this area also offers crime statistics for San Diego that are updated monthly, information on police department careers, auction information and more. The library's pages seem to be popular for two reasons. First,