November 30, 1997 By Reid Goldsborough
The Web makes it easy to create an engaging digital monument to your agency, the services you provide and the key people involved; however, this wonderfully enabling technology can also make it easy to create monuments that are coyote ugly, which can cast a shadow on your whole operation.
Even though the Web is so new, there's a definite consensus about what works and what doesn't.
Respect People's Time
Until high-speed Internet access from cable and telephone companies becomes widespread, don't bog down your site with huge, bandwidth-clogging graphics. Confronted with huge images that fill their screen at glacial speed, many visitors will quickly surf to another site.
One rule of thumb is that no single graphic should be larger than 25 to 50 kilobytes, and no single page should include more than 200 kilobytes of graphics in total -- unless absolutely necessary. If you need to include a large, detailed image, first provide readers with a smaller, thumbnail-size version and let them determine if the larger image is worth their time.
The same principle applies to multimedia elements. Give visitors the option of receiving any sizable Java applets or Shockwave movies.
If part of your site is still under construction, don't create a link to it yet. Those pass
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