May 18, 2012 By News Staff
Answer: 65 percent
Google says it needs access to large amounts of data as a way to “make it useful” and sell personalized ads against it. But a March 2012 study from the Pew Internet and American Life Project found that two-thirds of Americans view a personalized search as a “bad thing,” and 73 percent of those surveyed said they were “not OK” with personalized searches on privacy grounds.
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