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May 18, 2012 By News Staff
Answer: 65 percent
Google says it needs access to large amounts of data as a way to “make it useful” and sell personalized ads against it. But a March 2012 study from the Pew Internet and American Life Project found that two-thirds of Americans view a personalized search as a “bad thing,” and 73 percent of those surveyed said they were “not OK” with personalized searches on privacy grounds.
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When will companies and the government realize that they've earned the public's suspicion of their 'suspect' intentions. It seems everyone is trying to strip the public of their right to keep SOME things to themselves. Is it wrong to want to have some secrets that only each of us know?
I agree with Fred UP. I don't want my searches tracked unless I am doing spedific research where I actually want targeted searching. Otherwise, I want to see all the possible matches to my search terms. If I could invoke it only when I wanted it and then delete my tracks, I would be OK with that. Do it with cookies that the user can control and I could go with that. Server-based peronalized searching is, in my opinion, grossly invading my privacy. It should be outlawed in an ammendment to the DMCA that automatically copyrights each individual's search strings and results collections, requiring search providers to explicitly request permission to use those search strings and results in delivering targeted results and targeted advertising. It should be implementable with existing web technologies.