Apr 3, 2007, By Paul W. Taylor
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Comments
I agree but only to a point... as this way of thinking is so 19XX (take your pick for the actual years) In that competition is one of the centerpieces of maintaining competitive value (particularly in the case of service providers) a carefully placed 'trinket' from one of their competitors (say in the case of HP versus Dell) states more clearly than does "benchmarking ... we seek continuous improvement from our vendors..." that we look to the marketplace for competitive advantage. That said, a strictly enforced (and I do mean STRICLTY ENFORCED) policy of limiting gifts to a dollar amount (say $25) will derive the same value. Coming from Private Sector where I have deployed and seen this type of policy work, I thought I'd offer my two cents.
The article raises a good point about receiving branded gifts - trinkets with logos. It use to be that the concern over gifts was limited to the effect the gift had on the recipient. Now we also need to be concerned about the effect the gift has on those others who see the recipient using the gift. This raises the question on the message that is sent when using a purchased product emblazened with an unrelated logo on it. Imagine that you are a Pepsi sales representative making a sales pitch to a government official to place your vending machines in their offices and in the corner of his office you see his gym bag with a Coca-Cola logo all over it.... He might have bought the gym bag, but it sure creates the impression that he favors your competitor over you.
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