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Watch Out for Ethical Complacency

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Apr 3, 2007, By Paul W. Taylor

Chotskies: "Generally useless crap of little or no value. Similar to knickknacks, popularized in Weird-Al Yankovic's eBay song."

From the Urban Dictionary

IT chotskies are everywhere. Stainless steel commuter cups, pens, faux leather portfolios, T-shirts, and even useful things like travel-size USB hubs, mini screwdriver sets and those stress release squeeze things -- all emblazoned with the logo of one technology company or another. Marketers convinced themselves that they're useful in building brand awareness and even maintaining affinity among users.

That may all be true. And such promotional goodies may be effective in the private sector. But the law of unintended consequences, being what it is, creates problems for the public-sector IT community. Insert your favorite axiom about perception here, but in the fishbowl of doing IT in public, IT staffs and bosses are minor league players in the major league political game that's all about perception.

In the dry but clear language of federal executive order 12731, "employees must strive to avoid any action that would create the appearance that they are violating the law or ethical standards." At the other end of Pennsylvania Avenue, the majority in Congress shifted partly because a scandal-weary electorate was attracted to the promise to "drain the swamp" of cozy relationships, ethical violations and outright corruption.

At the state level, New York Gov. Eliot Spitzer made no secret of his intent to hold public agencies to at least the same level of accountability to which he held industry during his tenure as the state's attorney general.

The ink is still drying on the final versions of new legislation heading to the desks of governors, but there was a clear impulse to clean house in the many initiatives under active consideration.

To signal a fresh start in Ohio's executive branch, newly elected Gov. Ted Strickland introduced ethics rules for government employers that prohibit accepting any gifts, including meals worth more than $20. Utah Gov. Jon Huntsman Jr. went further including "a complete ban on gifts to any executive branch employee."

The Oregon Legislature took steps to ban free gifts and meals. Likewise, with a "no gifts" sign on his reception desk, former cop and freshman Washington state Rep. Christopher Hurst proposed a total ban on gifts and meals because freebies send voters the wrong message.

Freebies also send the wrong message to elected officials. The problem with chotskies is that they help create the perception that relationships between government agencies and vendors are closer than they ought to be -- and often closer than they actually are.

The good news is that the scruples of most seasoned public officials -- particularly the signing authorities on contracts with vendors -- exceed the ethics rules under which they work. They go out of their way to avoid conflicts and the perception of conflicts.

The bad news is that signs of corporate chotskie infestations are readily apparent in the labyrinth of cubicles in most government IT shops.

Logo-laden cubicle accessories don't indict the ethics or integrity of the overworked, often underpaid occupants, but they do set traps for the individuals and risk tainting the reputation of the organization.

For their part, vendors carefully craft disclaimers about their intention to do right by the relevant gift and ethics rules but include reminders that compliance is ultimately the recipient's responsibility.

Ironically it's enough to make you feel exposed -- even (and especially) with a closet full of T-shirts and trinkets.

Comments

By Anonymous on May 22, 2007

I agree but only to a point... as this way of thinking is so 19XX (take your pick for the actual years) In that competition is one of the centerpieces of maintaining competitive value (particularly in the case of service providers) a carefully placed 'trinket' from one of their competitors (say in the case of HP versus Dell) states more clearly than does "benchmarking ... we seek continuous improvement from our vendors..." that we look to the marketplace for competitive advantage. That said, a strictly enforced (and I do mean STRICLTY ENFORCED) policy of limiting gifts to a dollar amount (say $25) will derive the same value. Coming from Private Sector where I have deployed and seen this type of policy work, I thought I'd offer my two cents.

By Anonymous on May 18, 2007

The article raises a good point about receiving branded gifts - trinkets with logos. It use to be that the concern over gifts was limited to the effect the gift had on the recipient. Now we also need to be concerned about the effect the gift has on those others who see the recipient using the gift. This raises the question on the message that is sent when using a purchased product emblazened with an unrelated logo on it. Imagine that you are a Pepsi sales representative making a sales pitch to a government official to place your vending machines in their offices and in the corner of his office you see his gym bag with a Coca-Cola logo all over it.... He might have bought the gym bag, but it sure creates the impression that he favors your competitor over you.

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