Government Technology
Public CIO Magazine: Technology news to public sector C-level executives

Spain Has Too Much Advertising on Television, Says EC

my GT

Print
Comment
Television video compression

May 7, 2008, News Report

Found in: E-Government / Serving the Citizen

The European Commission sent Spain a reasoned opinion for failing to comply with the television advertising rules in the Television without frontiers Directive. The infringement procedure, started in July 2007, is based on a monitoring report that found that the main TV channels in Spain, both publicly funded and commercial, failed regularly and by some margin to restrict advertising and teleshopping spots to 12 minutes per clock hour. The purpose of this limit, which is maintained in the new Directive on Audiovisual Media Services without frontiers, is to prevent audiences having their viewing interrupted by too much advertising and to promote quality television across Europe.

"Spain has not taken the measures required to ensure compliance with the European limit of 12 minutes of spots per clock hour. I am calling on the Spanish authorities to take urgent steps to come into line with the TVWF Directive. If they don't, I will ask the Commission to refer this to the Court of Justice," said Information Society and Media Commissioner Viviane Reding. "All advertising and teleshopping spots -- including "telepromotions" spots, "advertorials" or however else they are described -- must be taken as counting towards the 12 minutes per clock hour. To interpret the rule in any other way is to fail to show viewers and citizens the respect they deserve. Rest assured that the Commission will defend their interests."

Comments


Spain Has Too Much Advertising on Television, Says EC
By Anonymous on Jun 3, 2008

Sign us up! America is drowning in commercials!

Respond to this comment.

If You Liked This Article, You May Also Like...

Related Products and Services

Latest News in E-Government / Serving the Citizen


Latest Government Technology News


Industry Solutions for Government

Read real world deployments of technology in government from our sponsors.

View All Industry Solutions

Marketplace


This section
brought to you by:
Ca - Transforming IT Management

IT Governance
Survey

Take this survey and get complimentary access to:

  • Gartner's: Magic Quadrant for IT Project and Portfolio Management, 2007
  • The Forrester Wave: Project Portfolio Management Tools, Q4 2007, Forrester, December 2007
Take The Survey Now!

The Power of IT Helps Oakland County, Michigan, Develop a High-Tech Future

  Yes! I would like more information about CA's solutions for Government.

IT Governance

CA Information Governance Solution Brief The CA Information Governance solution helps you solve an array of challenges with unique offerings including federated records management, email management, retention management and business process automation.

The Power of IT Helps Oakland County, Michigan, Develop a High-Tech Future CA helped Oakland County implement effective IT Governance and Service Management Solutions to support the evolution of their economy.

University Safeguards Wired & Wireless Access CA's Network ensures availability & performance of key systems with single, unified view.

CA Network & Voice Management Solution Brief Integrated, fault and performance management for end-to-end service assurance of multi-vendor, multi-technology converged networks.

IT Governance: Making the Difference in Cities, Counties and States Project and portfolio management helps government respond to old and new challenges. Featuring case studies from California Department of Agriculture, New York City, and Oakland County, Michigan.

Identity and Access Management

I Am Who I Say I Am: The Role of Identity and Access Management in Government. This whitepaper examines the role of Identity and Access Management in government using drivers such as the Real ID act and HSPD-12 as its guide.

Commonwealth of PA DPW Achieves Efficient Identity and Access Management with CA Identity Manager and eTrust® SiteMinder® The nearly 300 legacy applications at the Commonwealth of Pennsylvania -- Department of Public Welfare (DPW) were deployed as separate silos, each with its own user interface, access control list, security logic, business logic and IT support team

Project & Portfolio Management

Smart Enterprise Magazine Article: Bherwani Featuring Kamal Bherwani, CIO of New York City's Department of Health

Smart Enterprise Magazine Article: Cosgrove How Paul Cosgrave, New York City's CIO, helps keep the country's biggest city humming along.

Risk Compliance and Best Practices

The Changing Face of Network Management Automated NCCM tools reduce the downtime and degradation caused by configuration changes.

Business Service Management Links IT Services To Business Goals Adopting a process-centric approach to IT, applying ITIL® best practices and building a service-oriented team culture

IT Service Management Process Maps Select your route to ITIL© Best Practice

Deploying the CMDB for Change & Configuration Management The Configuration Management Database (CMDB) plays a critical role within the ITIL framework.