- Leadership matters. Nations with robust national broadband strategies fare better than those without. For example, leadership from the very top of the Japanese government and corporate world, including Prime Minister Yoshiro Mori and Sony Chairman Nobuyuki Idei, helped craft and implement a strategy to make Japan the "world's leading IT nation" by 2005.
- Incentives matter. Because it is expensive for operators to deploy broadband networks, many countries have provided financial incentives. For example, the Swedish government allocated more than $800 million to spur broadband deployment, particularly in rural areas of the country. For the U.S. to match this investment as a share of GDP, it would need to invest more than $30 billion, a far cry from the minimal public investments made to date.
- Competition matters. But in contrast to those who promote unbundling of networks as the key factor in national success, the report finds that both inter-modal and intra-modal competition have strengths and weaknesses and national environments largely influence which mode of competition is best for a nation to promote. For example, many European nations turned to unbundling regulations to promote intra-modal competition because inter-modal competition was limited, in part due to the fact that regulators had let incumbent telecommunications companies own cable networks.
- Demand-side policies matter. Given that only around two-thirds of Americans have a computer at home, even the most robust supply-side policies will not produce universal broadband usage. Other nations have taken the demand side more seriously. For example, the Swedish government has subsidized computer purchases and as a result, almost 90 percent of Swedes have a PC at home.
While the report finds that policies are important in determining nations' broadband performance, it also finds that "environmental" factors play a role. For example, the fact that over 50 percent of South Koreans live in large, multi-tenant apartment buildings makes it easier for them to deploy high speed broadband than it is in the less densely populated United States.
Finally, the report argues that it is time to move the broadband policy debate beyond the free market fundamentalism on the right and the digital populism on the left and begin to craft pragmatic, realistic public policies that focus on the primary goal-getting as many American households using high-speed broadband networks to engage in all sorts of online activities, including education, health care, work, commerce, and interacting with their government. Toward that end the report proposes 11 policy recommendations to spur deployment and adoption of broadband.