December 13, 2012
The convergence of ubiquitous mobility with user-centric, interactive social media technologies has pushed federal, state and local governments to develop technology initiatives that provide citizens and businesses with unprecedented opportunities for communication.
Governments are used to having constituents — not friends, fans and followers. Citizen engagement historically meant snail mail and telephone calls that didn’t require immediate action, or even acknowledgement. And 10 years ago, opening an agency’s data for the world to review was unheard of. It’s a new era of citizen and business engagement that builds a close-knit community of governments and their employees — as well as hundreds, thousands, even millions of their friends.
This Special Report on Citizen and Business Engagement showcases how federal, state and local government agencies are leveraging social media, robust websites, interactive 3-1-1 and other technologies to more effectively communicate with their constituencies. The report also explores how strategies and initiatives like crowd sourcing and open data policies are encouraging citizens to become more involved with the governments that serve them.