There is still plenty of GovTech Social in the newly renamed and rebooted Not Safe For Government (NSFG) podcast. In fact, we have been working to make social media safe for government. That impulse was in full evidence during the Atlanta GovTech Social Academy, where this episode was recorded with a live audience in northern Georgia.
Lt. Odilia Bergh from the Peachtree City Police Department (@PTCfirepolice) says sarcasm is helpful in connecting with an audience (and making a point) on social media. Her team uses it a lot and, perhaps not coincidentally, team members have each other’s backs if things go wrong. As for humor, Bergh says they have a hard and fast rule: “Never post while still laughing. Ever.”
Chelsea Stevens from Georgia Interactive (@GeorgiaGovTeam) discussed the state’s efforts to refine its voice — “informative, fun and friendly” when engaging the public on social media while keeping it all business for internal audiences.
And Angela Thompson described a five-year serial journey through the city of Milton (@cityofmiltonga) to the city of Canton (@CityofCantonGA) that included internal resistance to social media and refashioning the two cities’ messaging.
Listen to the whole episode for details and audience questions.
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Paul W. Taylor, Ph.D., is the editor-at-large of Governing magazine. He also serves as the chief content officer of e.Republic, Governing’s parent organization, as well as senior advisor to the Governing Institute. Prior to joining e.Republic, Taylor served as deputy Washington state CIO and chief of staff of the state Information Services Board (ISB). Dr. Taylor came to public service following decades of work in media, Internet start-ups and academia. He is also among a number of affiliated experts with the non-profit, non-partisan Information Technology and Innovation Foundation (ITIF) in Washington, D.C.
Dustin Haisler is the Chief Innovation Officer of Government Technology's parent company e.Republic. Previously the finance director and later CIO for Manor, Texas, a small city outside Austin, Haisler quickly built a track record and reputation as an early innovator in civic tech. As Chief Innovation Officer, Haisler has a strategic role to help shape the company’s products, services and future direction. Primarily, he leads e.Republic Labs, a market connector created as an ecosystem to educate, accelerate and ultimately scale technology innovation within the public sector. Read his full bio.