"The recent wildfires here in Southern California have provided us all with a valuable reminder about the critical role communication plays in a disaster or other significant predicaments," said the course instructor Captain Danell Adams, Laguna Beach detective and emergency response commander. "By participating in this course, participants will learn how to work quickly and effectively in any crisis-effectively partnering with other stakeholders, improving public safety and maintaining their organization's reputation at crucial times."
In the classroom, participants will discuss the basic elements of crisis communication, including topics such as successful collaboration with the media, creating educational preparedness campaigns, using technology in the communications process, and the functions of emergency operation centers. At the end of the course, students should be able to:
- Assess crisis management plans and their application to the work environment;
- Implement an initial crisis management framework;
- Diagnose crisis vulnerabilities;
- Describe resources for mass notification systems and related technologies; and
- Identify post-crisis concerns.
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