Answer: On a roll.
LG debuted its space-saving TV design at the Consumer Electronics Show (CES) in Las Vegas this week, after producing a prototype at the show last year. Called the LG Signature OLED TV R, its main feature is a 65-inch screen that can be completely rolled up inside the base.
There are three ways in which it can be used: Full View, which is relatively self-explanatory; Line View, which just unrolls a small portion of the screen for displaying things like a clock, the weather, and music control; and Zero View, in which the display is completely retracted. The TV can still play audio while in Zero View via the 100w front-firing Dolby Atmos audio system in its base. And it supports Amazon Alexa, so it could theoretically double as a fancy speaker.
LG has not yet revealed any details on pricing or availability for consumers.