What app is McDonald’s using to recruit new hires?

Answer: Snapchat

by / April 11, 2017

Snapchat has become one of the most popular social media apps, letting users share still photos and videos, often overlaid with fun filters, like dog ears and a nose, or the current temperature at their location. But in Australia on Friday, users will have access to a new filter that could help them find a job at McDonald’s (or “Macca’s,” as they call it Down Under).

The fast-food giant has partnered with Snapchat to create a new job application program called “Snaplications.” Snapchat users scroll to the filter that puts a McDonald’s hat and nametag on them. They then record a 10-second “snap” about why they would be a good employee and send it to McDonald’s. Of course, it’s really just a recruiting tool — and extra advertising for McDonald’s. After users snap their video, they’re directed to the company’s hiring portal to begin the actual process.