In the 1995 movie Clueless, Cher Horowitz lives the teen dream of scrolling through her entire wardrobe on a computer to find the perfect outfit. Now, Amazon’s new version of its Echo home assistant can do just that — and more.
The Echo Look is an Alexa-powered speaker fitted with a camera designed to take hands-free, head-to-toe fashion photos from all angles. It includes a Style Check feature that uses artificial intelligence (AI) algorithms and a knowledge base from professional stylists to give feedback on your look. And as with most machine learning, the more you use Style Check, the smarter it gets and the better it can find your perfect look. It also keeps a record of everything you show it from your closet, making Clueless fashion dreams possible. Another aspect of the device is to “introduce you to new brands,” likely those available on Amazon.