How is one rhinoceros trying to find a mate?

Answer: Tinder

by / April 28, 2017

Sudan is 43 years old, likes to eat grass, stands a solid 6 feet tall and weighs 5,000 pounds. He’s also a white northern rhino and the last male of his subspecies — so he’s taken to Tinder to find a mate.

Northern white rhinos have been hunted almost to extinction by poachers, and the only three remaining — Sudan and two females, Satu and Jajin — live under armed guard at the Ol Pejeta Conservancy in Kenya. Efforts to get Sudan to reproduce with one of his companions by natural means have been unsuccessful, so the conservancy has partnered with Tinder to raise the $9 million needed for fertility treatments.

Sudan’s profile will appear on the dating app in 190 countries, and when users swipe right, indicating they’re interested in him, they will be taken to the Ol Pejeta Conservancy’s donation page. Reuters reported that in just a few hours after the profile went up, the conservancy’s website crashed from all the traffic. So it sounds like Sudan — and all white northern rhinos — may get lucky.