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What is the Magnum Infinity Pleasure Pod?

What is the Magnum Infinity Pleasure Pod?

Answer: A biosensor pod
 
The Magnum Infinity Pleasure Pod is a large black sphere equipped with biosensors that detects sensory information. Spearheaded as part of a promotion by Magnum Ice Cream, the maker of the delectable chocolate-covered ice cream bar, the Infinity Pleasure Pod measures a taster's reaction when he or she tastes the ice cream, projecting a digital photo portrait on the inside of the pod. Photos can be seen here.

Source: Gizmag