What percentage of Americans wish they could trade in their Halloween candy for something better?

Answer: 90 percent, according to a survey commissioned by Reese's.

by / November 1, 2018
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One solution to this problem is the “candy converter” in New York City. Built by Reese’s, the machine was set up at Washington Square Park on 5th Avenue between 4 p.m. and 9 p.m. As its name suggests, the machine “converts” unwanted candy into Reese’s highly desirable Peanut Butter Cups.

A spokesperson for Reese’s said they expected the machine to dispense up to 10,000 cups. She also said the reaction from the public was incredibly positive, and that “maybe [Reese’s] will bring the Reese's Candy Exchange to other cities; stay tuned for Halloween 2019.”