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What new project is attempting to bring data analytics into the physical world?

Answer: smart dressing rooms

A team from eBay and fashion brand Rebecca Minkoff are working to create dressing rooms that can detect what articles of clothing the user brings in, remembers what they don’t purchase, and use that information to email the user information that might lead to a purchase.

Through the use of Kinect sensors, adjustable lighting and touchscreens, the project is an attempt to bring the kind of analytics found online into the physical world. Wal-Mart, Macy’s, Target and Zara are also said to be interested in the technology.