What is the latest skill being added to AI's resume?

Answer: Writing television commercials.

by / November 20, 2018

You can add “writing emotional TV ads” to the growing list of things that IBM’s supercomputer Watson can do.

Lexus announced Monday the European release of the Lexus ES with the first-ever advertisement written by an artificial intelligence. Directed by Kevin Macdonald, an Oscar-winning filmmaker, the ad focuses on the emotional attachment of a craftsman and the car he built.

The script was created through a partnership between the IBM Watson team, Visual Voice, Lexus and the creative agency The&Partnership London. The AI was trained on 15 years of award-winning car and luxury brand ads, as well as other data. Once it had developed an outline for the script, the human collaborators used that to form the ad’s story.