MySpace Partners with the National Center for Missing and Exploited Children to Provide Amber Alerts

"When a child is abducted, the AMBER Alert program is a tool that allows everyone to join in the search."

by / January 23, 2007 and the National Center for Missing & Exploited Children (NCMEC), announced today a partnership to distribute localized online AMBER Alerts via MySpace. In addition to its traditional distribution methods, the AMBER Alert program will now benefit from the mass distribution of the MySpace network and provide rapid, viral support to law enforcement in bringing home an abducted child. The AMBER Alerts on MySpace go live today.

"When a child is abducted, the AMBER Alert program is a tool that allows everyone to join in the search. To date 314 children have been recovered as a result of this program," said Ernie Allen, NCMEC president and CEO. "MySpace AMBER Alerts will allow the online community to be part of a nationwide effort to bring even more children home. We are grateful that MySpace has agreed to help us distribute these important alerts."

The AMBER Alerts on MySpace will be updated constantly. As soon as NCMEC is notified that an AMBER Alert has been issued by law enforcement, MySpace will relay that AMBER Alert information to all users within the zip codes of where the AMBER Alert was issued. The AMBER Alert notification will appear in a small text box at the top of a profile, giving users the option to receive additional information such as the photo and description of the abducted child, suspect and vehicle. Users who have information on the abducted child or the suspect's whereabouts should immediately call 911.

The AMBER Alert program, named for 9-year-old Amber Hagerman, who was kidnapped and murdered in Arlington, Texas, is a voluntary partnership between law-enforcement agencies, broadcasters, and transportation agencies to activate an urgent bulletin in the most serious child-abduction cases. Posting AMBER Alerts on MySpace uses the power of the connected community to provide rapid assistance to law enforcement in recovering an abducted child.