Podcast: Dallas' Strategy to Combine Social Media and Single Sign-On

News and views on social media in state and local government in one tidy little package.

by , / November 15, 2016

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SHOW NOTES

Social media gives public agencies the opportunity to go where the people are — at times and on platforms of their choosing. Most government agencies have established a presence on the major platforms and experiment with others. In Dallas, the city is combining the reach of social media with the security of single sign-on to welcome online residents home to a suite of services that "know" them and increase the likelihood that the resulting service offerings will be relevant and convenient — and easy to use.

The synergies between social and single sign-on then provide a city-controlled platform for serving — and marketing to — residents. It bypasses the need to be everywhere on social media to reach every subgroup. Instead, it produces mass customization — a marketer's dream.

Justin Snasel (@JSnasel) is just such a marketer. Recruited from the private sector, Snasel serves as the PIO and manager of Communication Strategy for the city of Dallas.

In this episode, Snasel discusses what the city has been able to do on that platform. He is unapologetic about the reality of marketing as the core of social media in government, as it is elsewhere. We unmask Eco-Man, an alter ego Snasel created on a shoestring while in Arlington, Texas — who went viral.

Plus reflections on the peaceful transition of @POTUS.

Related:

  • ArchiveSocial is offering a free Crash Course on Social Media via email. Take it here.
  • See Justin's "Eco-Man" in action herehere and here.

PLAYLIST

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Paul W. Taylor Chief Content Officer, e.Republic Inc.

Paul W. Taylor, Ph.D., is the editor-at-large of Governing magazine. He also serves as the chief content officer of e.Republic, Governing’s parent organization, as well as senior advisor to the Governing Institute. Prior to joining e.Republic, Taylor served as deputy Washington state CIO and chief of staff of the state Information Services Board (ISB). Dr. Taylor came to public service following decades of work in media, Internet start-ups and academia. He is also among a number of affiliated experts with the non-profit, non-partisan Information Technology and Innovation Foundation (ITIF) in Washington, D.C.

Dustin Haisler Chief Innovation Officer, e.Republic Inc.

Dustin Haisler is the Chief Innovation Officer of Government Technology's parent company e.Republic. Previously the finance director and later CIO for Manor, Texas, a small city outside Austin, Haisler quickly built a track record and reputation as an early innovator in civic tech. As Chief Innovation Officer, Haisler has a strategic role to help shape the company’s products, services and future direction. Primarily, he leads e.Republic Labs, a market connector created as an ecosystem to educate, accelerate and ultimately scale technology innovation within the public sector. Read his full bio.