From the top of the ticket to local races, social media matters in campaigns. The presumptive presidential candidates for the major parties have taken markedly different approaches to social media. Team Clinton's scientific approach — professionally run, focus-tested and analytics-driven — stands in sharp contrast to the stream of consciousness that is the unique, singular voice of the @realDonaldTrump.
You see the contrasting model at work in this exchange following President Obama's endorsement of his would-be Democratic successor.
The art and science of social media so evident in campaigning for office stands in sharp contrast with how public officials and agencies use social media in the act of governing.
James Toscano, former chair of the Transportation District Commission of Hampton Roads, Va., laments that policymakers are stuck in an old model that does little to actually engage their public. Toscano made his case for taking social media seriously in a wide-ranging conversation during this episode of GovTech Social.
You can read Toscano's guest column on the subject on Governing.com, sister site to GovTech.com.
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