DENVER — The new rules of social media in government are simple: Go where the people are and use social platforms that produce the best results — and those choices will change over time.
Those were the key takeaways at a hipster-friendly co-working space in the old Rocky Mountain Bank Note Company building in downtown Denver, whose high ceilings and distressed, exposed brick walls housed the most recent GovTech Social Unconference, a two-day conversation among social media professionals from public agencies across the country.
In unconference style, the people in the room pitched and voted on what to talk about. A pitch about "quiting Twitter" morphed into a wide-ranging conversation about platforms — how Facebook Live video is being used to break news, how Nextdoor is deepening ties to the community for law enforcement, how public agencies are Snapchatting their way into the hearts and minds of 13- to 24-year-olds, and how the occasional autocorrect error can endear you to your followers.
The city of Roanoke, Va.'s Timothy Martin and Capt. Chris Hsiung of the Mountain View, Calif., Police Department talk all about it on this episode of GovTech Social.
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