11AM PT, 2PM ET
Over the past decade, social media has become one of the most common channels for public communication. Now that tweets, posts, and comments are replacing press releases, op-eds, and TV sound bites, elected officials must quickly evolve their approach to public information or risk being out of step with the constituents they serve. As with any new technology, social media has inherent risks that can be minimized with use and practice. In this GovTech Academy, you will learn directly from experts and practitioners about what all elected officials need to know about social media.
Specifically, you will learn:
• How other elected officials are using social media today
• How to get started with social media & what tools to consider
• How to build a positive relationship with your constituents through the use of great content & humor
• How to protect your ability to participate on social media by managing risk and maintaining records